Creativity lives on and here we look at how organisations can best hitch their wagons to the creative surge we are seeing today. We take a look at: 

  1. Audiences

  2. Engagement

  3. Technology’s role

  4. Challenges

  5. The future

Audiences’ (both internal and exte...

As an antidote to all the advice about the dos and don'ts of video conferencing during lockdown, Firehouse managed to get hold of this transcript of an agency team meeting. Names have been changed to avoid acute embarrassment...

April 16, 2020

The definition of resilience is the capacity to recover quickly from difficulties. It’s fair to say we are all experiencing new challenges not only in the way we continue to operate in business under lockdown, but how we promote physical and mental well being in our ho...

With Christmas lights flickering on almost every street and mince pies offered with your morning coffee, we are fast approaching the end of 2019, and indeed the end of the decade.

Even saying '2020' feels futuristic, like it’s not actually next January but sometime far...

Anyone connected with internal comms will be very used to the concept of Employee or People Experience. Indeed the role of  ‘director of people experience’ is fully appreciated by more and more businesses as the epiphany of valuing your peoples’ experience on the same...

Yesterday – or as some would have it: B.I.T.D (that’s back in the day for the uninitiated) I joined the A.A.A.A.A.A.A.A.A. (I might have missed out an A or two) – which is, of course:


The Agency Against Acronyms And Appellations that Avoid Actually Affecting Anyone At...

Are you sitting comfortably?  Then I’ll begin.

Narrative and Story are words that are used a lot these days in association with almost any and every kind of communication initiative. Those who seek to persuade us to adopt a political preference; Those who are keen to in...

A typical morning might go like this:

Alarm erupts: 6.12am.

Alarm repelled: 6.12am and 10 seconds.

Radio 4 (Today programme) obliterates the silence: 6.15am.
Teeth-brushing commences: 6.17am.

Radio 4 silenced: 6.42am.

Drive to station: 6.45am.

Car parking (hopefully): 6.57am...

It’s a question on the lips of every conference organiser or internal comms manager, almost all the time.  “Where do we hold our next event?”


Despite the proliferation of venues across the UK and the world, we are often drawn to locations that, on the face of it, appea...

February 1, 2019

We’ve lived with Virals swarming across our social media platforms and digital channels, for quite a while now. And no consideration of the relentless impact of Virals is complete without reference to cat videos. Obviously.

So, let’s start there, with the best cat viral...

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April 27, 2020

April 14, 2020

February 17, 2020

October 18, 2019

June 13, 2019

January 3, 2019

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