Hollywood comes to Manchester

To celebrate the launch of Virgin Atlantic’s new route from Manchester to Los Angeles, Firehouse created an eye catching and engaging feature for customers and passersby in the departures terminal at Manchester Airport.

Referencing LA's most famous export, the movies, we brought the iconic Hollywood sign and oversized props - director's chairs, 'Oscars' style gold statues and lighting - into the terminal to raise awareness and build some noise around the launch. The result? Visitors loved taking selfies on the props with the Virgin flight crew, and sharing their photos with family and friends on social media.